Companies in all industries have begun adopting digital business platforms (also known as digital transformation platforms) to streamline both internal and customer-facing processes.
These integrated platforms are a powerful foundation for transformation because they bring together technology streams including big data, data analytics, AI, machine learning, cloud, mobility, security, social media, and cognitive computing.
Digital business platforms are built on business process management (BPM) technology. These platforms support business transformation in two important ways:
1. Operational focus: you do what you were doing before, using process-based business applications to do it faster, with greater efficiency and less expense.
2. Strategic focus: you do something different, using applications to take your strategic vision and make it operational.
Both approaches can help you to build sales, strengthen customer connections, cut costs, and outpace the competition. And they overlap in other ways, too. Operational digital transformation can be so successful that it changes an organization’s strategy. And strategic digital transformation almost always drives operational change. Whether you want to improve existing paths or to cut brand-new ones, a BPM platform can deliver the benefits of digital transformation to your business.