Bonitasoft announces the arrival Aurélie Niddam as VP of Marketing.
Aurélie will lead a team of marketing specialists and will have the main objective of implementing a strategy aimed at promoting the image and expertise of Bonitasoft, in order to accelerate sales.
“I am happy to join one of our French technical business success stories, Bonitasoft. The Bonita process automation platform is highly valued by the Bonita user community, and we are working to strengthen its impact and to develop and accelerate our market penetration ."
-Aurélie Niddam
Aurélie has proven experience in developing customer acquisition and retention strategies, as well as implementing multi-channel marketing actions: SEM, SEO, Display, Partners, Paid Social, Mobile Marketing, and CRM .
After having been a consultant in marketing strategy within large groups such as Tableau Software and Microsoft, Aurélie joined Bonitasoft 2 months ago. She holds an MS in International Business from SKEMA Business School, and an MS in International Business from the University of North Carolina in the United States.
Aurélie again:
“I am enthusiastic about joining a company that combines the agility of a start-up with the strength of 13 years of expertise and know-how acquired in the field and with its many customers. I want to capitalize on what works, which involves evaluating our practices, our tools, and also the way our teams work together. Because, beyond the means that we will define, it is important to ensure the ability of our teams to deliver consistently and efficiently."
