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Ametera iGenio

Marketing processes compliance to Euritmo (Web-EDI in Italy) with Bonita


Ametera iGenio

Ametera is an SME from North-Eastern Italy (Veneto Region) whose core business is the production and marketing of universal dust bags for vacuum cleaners, under the I-Genio Trade Mark. I-Genio is the only “made in Italy” product that can be used on any vacuum cleaner and has been patented as such.

Ametera objectives

As a pre-requisite for marketing its product through major commercial resellers and distributors, Ametera decided to make its marketing processes compliant to the Euritmo standard, thus increasing the interoperability and semantic accuracy of its fiscal documents, such as sell orders and invoices.

Sell orders are collected and checked for formal correctness and compliancy with contracts; if all checks pass, orders enter the stock accounting process. Orders then drive the picking-list creation and packaging processes and they finally cause the output of several fiscal documents (shipping notes, invoices, etc.).

It is of paramount importance to highlight in these early stages, as soon as possible, any formal mistake related to incoming orders so that the relevant roles within Ametera will take care of them, before incorrect documents might have been generated (and the associated corrective activities be required). An incorrect order that reaches the stock management process will become for sure a set of returned items, resulting in a missed sale opportunity.

Taking into consideration the low cost and margin per unit, Ametera cannot afford wasting any sale opportunity or having additional costs due to errors or preventable misunderstandings. The need for a continuously monitored and verified sell process has driven Profesia in its implementation of the affected IT processes.

The project

The selling process has been modeled and implemented using the Open Source version of Bonita.

Processes have been created for each business goal (procurement, sales, stocks) that rely and orchestrate the aforementioned services. Bonita  has been chosen on the basis of its demonstrated reliability features and for the fact that it is Open Source. Beside these main reasons, the integration opportunities provided by Bonita connector architecture reduced the impact on pre-existing IT systems.


Benefits realized

Reduction of errors, insights and a real competitive advantage.

  • Ametera is one of the smallest businesses (in terms of employees) that has been able to become Euritmo compliant.

  • The implemented processes led to a reduction of errors, a faster management of sell orders and made it possible for employees to focus on the marketing phase rather than wasting time in checking the accuracy of orders. As a result, Ametera now knows exactly the state each order is in, at any given time;

  • Ametera reached compliancy to the Euritmo standard at a very convenient cost. Finally, the IT system maintenance is negligible thus allowing Ametera not to hire a dedicated IT team.

  • Profesia created a flexible and reusable IT infrastructure, making it possible for other customers to become Euritmo compliant in a very cost-effective way, thus gaining a real competitive advantage over competitors. A Euritmo compliant supplier is more appealing to the great distribution players because financial transactions among these partners are clearer, thus less likely to produce costs due to misplaced orders or process misunderstandings.

Bonita for selling process modelling


"the overall cost of the proposed IT solution has been competitive when compared with the choice of other candidate BPMS."


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Profesia - Consulting partner.

Profesia is an Italian consulting firm supporting customers in the implementation of projects oriented to Systems Sharing for Business, aligning the architectural requirements with the business goals. Profesia makes use of commercial and Open Source technologies, capable of guaranteeing interoperability and transparency. The adoption of agile methodologies, of which Profesia holds high skills, is the basis of the success of the collaborations carried out with its customers in the fields of Defense and Aerospace, Manufacturing, IT, Energy and Utility, Telecommunications, Facility Management and Public Administration. 

Profesia, in its role of IT consultancy provider and BPM expert, implemented a set of services in support of Ametera’s Business Processes: services for data formal validation, for contract compliancy checking and integration services that translate Ametera’s fiscal documents into the appropriate Euritmo messages.