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Marketing & BPM: A Match Made in Heaven

03 Feb 2015 - Mickey Farrance

Business Process Management (BPM) is gaining traction across a wide variety of industry verticals. BPM's surge is part of the larger trend of agile development; organizations are weary of growing top‐heavy and employing a number of individuals to perform tedious, manual processes that could easily be handled by a single person if they had greater visibility into the complete processes and tools to automate all or certain portions of it.

In addition to BPM's increased momentum across different industries, though, it's also being embraced by an increasingly diverse group of professionals within organizations. Over the past few years, BPM use cases have run the organizational gamut: From HR to sales to IT, and nearly everything in between, BPM has proved to be an effective tool to increase productivity and output.

 

Marketing officials stand to gain from BPM solutions (BPMS) as well.

Marketing professionals are constantly expected to wear many different hats and interact with many individuals, from inside and outside their organization, on a daily basis. Clearly organization is key to ensuring accountability and maximizing output for marketers. Automating key processes with BPM can go a long way in helping to meet those goals.

 

Here are just a few marketing‐centric use cases in which BPM can help the marketing professional.

 

1. Content Creation

2. Website updates

3. Managing social media marketing

4. Events and conferences

5. Budget requests

6. Managing customer relationships

7. Keep focus on the big picture