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A satisfying buying experience is at the heart of successful retail sales - and consumers are demanding more and better service in the face of rapid technology advancement and fierce competition.

“Beyond the cost savings we have seen on certain services, the most important aspect for us is to offer the best possible experience to our customers, through multiple channels, and so keep their loyalty.”

Erik Lamal, Vice President of Information Technology at VOO

Bonita applications in retail

A satisfying buying experience for customers is at the heart of successful retail sales. Initial purchases, return or exchange, use of gift certificates, coupons, special offers, and loyalty rewards - on-line or in-store, the customer experience process should be easy, engaging, and efficient.

Rethink the fundamentals of customer experience management as consumers demand more and better service in the face of rapid technology advancement and fierce competition.

Protect sensitive data against fraud with built-in data management.

Want to know more about Bonita in retail?

We'll show you how to engage and delight your customers and employees.

let's talk


"Before deploying Bonita, our teams did not collaborate much. Today the solution has improved collaboration greatly. We managed to create a virtuous circle!"

Jérôme Denerf, Innovation Manager


SEGEF improves internal communication by structuring business flows

SEGEF (Intersport, Midica) has deployed Bonita to optimise product price lists management among its shops and to better manage employees.

100,000 products are managed each year. Dashboards are available to help manage campaigns and improve processes.

All elements are now traceable helping greatly to solve disputes with vendors.

HR is now digital for employee management.

Bonita at work in retail


  • Order & payment processing
  • In-store credit card application processing
  • Financial processes automation

Product management

  • Catalog management
  • Gift certificate and voucher management
  • Supply management and fulfillment


Customer Service

  • Loyalty reward programs
  • Customer refund management
  • After-sales service

End-to-end corporate processes

  • Employee onboarding and training
  • Supplier management
  • Litigations management
  • Store management
  • Automate business processes